STUDIO is a modern investment firm looking to eliminate investment anxiety. Guided by a long-term lens, disciplined research, and personalized service, the firm embraces an Invest Calmly® philosophy. After several years of sustained growth and acquiring multiple regional firms, STUDIO was ready to exit its start-up phase. They needed an identity to cement the company’s values across the growing organization and resources to make client communications and administrative tasks less labor-intensive. Together, we crafted a brand that emphasized STUDIO’s distinct, mindful investment approach and seeded confidence with current and potential investors. We drew inspiration from the serenity of early mornings and late evenings to convey their Invest Calmly ethos. The new brand exudes elegance through its typography, minimalistic color palette, and subtle patterns. Meticulously crafted infographics and reports allowed STUDIO’s team to communicate more clearly with their clients and made options more transparent for investors. With an identity aligned with their values and easily accessible resources established, the STUDIO leadership can concentrate on their distinctive investment philosophy and client connections.