The Chicago Chapter of the National Organization for Women has long been a beacon in the dark for the women of Chicagoland. Founded in 1967, the chapter has fought for reproductive, gender, and racial equity for local women. At a crucial time following the repeal of Roe v. Wade, the chapter needed to disseminate pressing, constantly shifting information and counteract the activist fatigue they were experiencing on the ground. We partnered with the chapter to breathe new life into the organization and support those in the trenches. The updated brand system highlights Chicago women's individual experiences while boldly addressing global intersectional feminist issues. The new brand features a typeface that exudes femininity while commanding attention with its weighty presence. The logo and color scheme pull inspiration from the national organization’s brand. A strategic social media approach and a suite of communication tools enabled the organization to release timely content for the local audience. Combined, the revitalized brand and communication tools injected new energy into CNOW’s recruitment and communication endeavors at a pivotal moment for Chicago women.