Hazel Technologies’ founders set out to tackle one of our world’s most pressing sustainability challenges—food waste. With a deep commitment to scientific validation, Hazel developed and launched a suite of products that reduced spoilage across the supply chain. Following four years of growth, Hazel was operating on a global scale and ready to step into its role as an industry leader. They needed a brand that better aligned with their approach to help get them there. Junotype collaborated with Hazel to bring new life to the organization’s brand and communication tools. Following a strategic brand refresh designed to highlight the company’s vision and commitment to research-backed solutions and a successful brand launch, Hazel is now positioned to drive the space forward. An updated logo offered increased functionality while retaining existing brand equity. The new brand—with its punchy color palette, partnership-focused images, methodical graphics, and atmospheric patterns—united the company’s values and products with their visual expression.