At the launch of their venture, the artisan cheese and catering company Cheese Et. Al, approached Junotype to establish a distinctive brand identity. The resulting brand became a testament to the familial roots, communal living and Cheese Et. Al's commitment to quality. The brand's opulent and sophisticated style is a product of carefully curated elements. The logo exudes a storied and hand-crafted feel, setting the tone for the overall brand. The carefully selected color palette, featuring dusty jewel tones, strikes a balance between a noir aesthetic and an organic connection to nature. Typography draws inspiration from traditional cheese rind stamps, adding an authentic touch to the visual identity. Half-tone patterns derived from vintage photos and recipes pay homage to heritage and the pivotal role of family gatherings. To enhance customer experience, Junotype designed friendly and unique icons, serving as intuitive guides on packaging and markers and facilitating easy navigation through Cheese Et. Al's diverse offerings. The collaborative effort resulted in a brand that not only reflects the essence of Cheese Et. Al but also resonates with the company's values and heritage.